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The Human Behind the Biscuits

Hi, I'm Kelley

I've been working from home since before it was cool — 20+ years, give or take a few dial-up disconnections. I'm an SEO strategist, content writer, and the voice behind Biscuits & Bandwidth. I live in South Alabama, where the WiFi matters, the coffee stays nearby, and working from home sounds easier than it looks.

I created this site to share what I've learned — the practical tips, the honest mistakes, and the funny moments from two decades of building a career from my kitchen table, spare room, and occasionally, the front porch.

My Story Say Hello

☕ 20+ years WFH veteran

Coffee count: minimum 3 cups before I'm human. No apologies.

Work-from-home veteran: 20+ years. I started when dial-up was still a thing.

Andalusia, Alabama. Population: small enough that your cousin probably knows my cousin.

I've written things on the internet you've definitely read and had no idea I wrote. That's the gig.

My commute is 12 feet. I've timed it. It's glorious.

I've killed every houseplant I've ever owned but I can rank a law firm on page one in six months.

The Long Version

How a Girl From Alabama Ended Up
Running SEO for Law Firms in Her Pajamas

2003

The Accidental Start

Started managing online antique listings for a local shop. That's right — my work-from-home career began with vintage furniture and someone else's collectible plates. Taught me that selling things online is 90% good descriptions and 10% not being weird about it.

2007–2013

The Freelance Scramble Years

Wrote blogs, articles, press releases, product descriptions — whatever anyone needed. Learned SEO by doing it wrong first, then slightly less wrong, then eventually right. Ghostwrote for people who took credit for things I still quote at parties nobody invited me to.

2013–2015

The 'Oh, This Is a Real Career' Phase

Freelance work got steady. Started specializing in SEO content. Realized I could actually make a living doing this. Bought a better office chair. It was a big moment.

2015–2025

Legal SEO & The Deep End

Joined The Legal Marketing Company, eventually became VP of Search. Spent a decade learning exactly what makes content rank for law firms — which are some of the most competitive keywords on the internet. Also learned that lawyers are surprisingly funny when they're not being lawyers.

2023–2025

Reporter Era

Became a stringer for my local newspaper, the Andalusia Star News, covering community stories. Also wrote trending news for Distractify. Two very different audiences. One very tired Kelley.

2025

Biscuits & Bandwidth Is Born

Started this site because I had 20 years of work-from-home knowledge and a strong opinion that most remote work advice is boring. Decided to build something useful, funny, and Southern — the site I wish existed when I was googling 'how to work from home without losing my mind' in 2004.

The Professional Part

What I Actually Do All Day

Besides drinking coffee and judging people's home office backgrounds on Zoom.

SEO Strategy

I help businesses get found on Google. That means keyword research, content strategy, technical SEO audits, and figuring out why your competitor ranks above you for the exact search term you've been chasing for six months. I've done this for law firms (brutally competitive), automotive companies, and small businesses.

The short version: I know what makes Google happy. Google is a fickle beast. I've made peace with this.

Content Writing

I've written thousands of articles, blog posts, press releases, social media scripts, trending news pieces, and product descriptions over the last 20 years. I've ghostwritten for people who have no idea what a semicolon does, and I've reported actual news for an actual newspaper.

Content that ranks + content people actually want to read = my entire job.

Skills I Actually Have (Including the Important Ones)

SEO Strategy95%

Content Writing98%

AI-Powered Content90%

Google Analytics88%

Social Media Copywriting85%

Keyword Research95%

Making Coffee100%

Killing Houseplants99%

The Toolbox

Tools I Actually Use

Not a sponsored list. Not affiliate links. Just the stuff that's open on my laptop right now.

Ahrefs & SEMrush

Keyword research, competitor stalking, figuring out why someone else is ranking above you.

ChatGPT & Jasper

AI writing assistants. They're not replacing me, but they make me faster and occasionally funnier.

Screaming Frog

Technical SEO crawler. The name is weird. The tool is essential.

Google Analytics 4

I'm GA4 certified. This means I've stared at dashboards longer than most people have stared at Netflix.

Slack, Asana, Monday

The holy trinity of remote team coordination. If these three apps disappeared, remote work would collapse by lunchtime.

Coffee Maker

Not technically software, but absolutely critical infrastructure.

See all my recommended tools

The Resume Part (But Make It Fun)

Places I've Worked
(From a 12-Foot Commute)

VP of Search / Content Strategist

2015–present

The Legal Marketing Company

I lead SEO strategy for a national portfolio of law firm clients. This means I know more about ranking personal injury lawyers than any human should. Ask me about E-E-A-T. Actually, don't — we'll be here all day.

Social Media Copywriter

2025–2026

PBLaunch

Wrote short-form video scripts that people actually watched past the 3-second mark. I know what makes someone stop scrolling, which is arguably the most valuable skill of the 2020s.

Freelance Writer

2024–2025

Distractify

Wrote trending news and celebrity articles for a national audience. I know more about celebrity drama than I care to admit, and I can write a headline you'll click even when you know you shouldn't.

Reporter / Stringer

2023–2025

Andalusia Star News

Covered community news where everyone who reads the article might run into me at the Piggly Wiggly. Accountability journalism at its finest.

SEO Content Writer

2019–2022

AutoMart

Wrote car content that helped drive a 25% increase in organic traffic. I can make oil changes sound interesting. That's a transferable skill.

Online Sales Representative

2003–2007

Alyssa's Antique Depot

My first work-from-home job. Sold antiques online before 'e-commerce' was a word people used. Learned that good photos and honest descriptions sell more than marketing jargon ever will.

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Here's the Real Talk

I built this site because most work-from-home advice on the internet is either written by people who've never actually worked from home, or by people trying to sell you a $2,000 ergonomic chair and a course on "passive income."

I'm neither. I'm just someone from South Alabama who figured out how to build a real career without a commute, without an office, and without wearing real pants most days. The tips on this site come from two decades of getting it wrong before I got it right.

If you're trying to make remote work work — whether you're job hunting, setting up your first home office, or just trying to stay focused when the laundry is staring at you — I hope this site helps.

Start Here Email Me

Want to Work Together?

I occasionally take on SEO consulting, content strategy, and freelance writing projects. If you need someone who actually knows what they're doing — and won't make your brand sound like a robot wrote it — drop me a line.

kelley.m.schepper@gmail.com